Click Here For : 'SivaSoft Batch Timings' - No 1 DIGITAL MARKETING Services and Best Training Course Institutes with Dedicated Trainers and Professionals, Location : 4th Floor 417, 418, Annapurna Block, Aditya Enclave, Satyam Theatre Road, Near Maitrivanam and Ameerpet Metro Station, Ameerpet, Hyderabad, India. Mobile : 92481 53330, Email : sivasoft@sivasoft.in
corporate digital marketing training course institutes in ameerpet hyderabad india
Email : sivasoft@sivasoft.in
Phone : +91 92481 53330
Phone : +91 92481 53332
CORPORATE DIGITAL MARKETING TRAINING COURSE
DURATION : 2 Months
FACULTY :Mr.SIVA (8+Years exp)
BATCH TIMINGS : Click Here - BATCH TIMINGS

Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing

WHAT IS DIGITAL MARKETING

  • Introduction
  • What Digital Marketing is Not?
  • Why Digital Marketing?
  • Traditional Marketing
  • Digital Marketing
  • Difference b/w Traditional Marketing & Digital Marketing
  • How Digital Marketing is different from traditional marketing?
  • Types of Digital Marketing
    • Organic
    • Paid
  • Marketing ROI(Return On Investment) : Traditional Versus Digital Marketing

Types of webpages

  • Static Webpage
  • Dynamic Webpage

What is a Website

Different types of websites : Personal Websites, Photo Sharing Websites, Writers / Authors Websites, Community Building Websites, Mobile Device Websites, Blogs, Informational Websites, Online Business Brochure/Catalog, Directory Websites, E-commerce Websites

Variables

Domain name & Web Hosting Purchase

Web Hosting : How to upload project files to the live server

Creating Websites

  • Blogger
  • Wordpress
  • HTML

SEARCH ENGINE OPTIMIZATION(SEO)

  • How does Search Engine Work?
    • Spiders &Crawlers
      • Website URL
      • Website Title
      • Meta Tag Information
      • Web Page Content
      • Link on the page and where they go
    • Indexing
    • Processing
    • Calculating Relevancy
    • Retrieving Results
  • SEO Copywriting?
  • Search Engine Rank?
  • Tactics & Methods
    • White Hat SEO
    • Black Hat SEO
  • Role of Keywords in SEO
    • Keyword Density
    • Keywords in URL
    • Keywords in Title tag
    • Keywords in description meta tag
    • Keywords in Keyword meta-tag
    • Keywords in Headlines
  • Link Building in SEO
    • Off-page optimization
      • Incoming links from high page rank webpage
      • Use of different anchor text
      • Use of Do-follow or No-follow links
      • Having Backlink from similar niche blog or website
      • Avoiding black hat SEO
      • High Trust
      • Good Domain Authority
      • High Relevance in the subject matter of the linking and destination domains
      • Site Age that shows site stability
      • Search Engine Submissions
      • Social Bookmarking
      • Classified Postings
      • Article Submissions
      • Content Marketing
      • Image Marketing
      • Video Marketing & Strategy
      • Event Creations
    • On-page optimization
      • File Naming Style
      • Design & Layout
      • Optimized Keywords
      • Optimized Metatags
      • Title Optimization
      • Optimized Anchor
      • Content is the King
      • Adding alt to images
      • Good Internal Navigation
      • Verifying Web Site
      • Canonical form
      • Anchor tag
      • Headings
      • Robots.txt
      • Xml Sitemap
      • Redirections ( 301, 302)
      • 403 Forbidden
      • 404 File Not Found
      • Google Webmaster Tools
      • Google Analytics
      • Mobile SEO Techniques

SEARCH ENGINE MARKETING(SEM)

  • Google AdWords?
    • Google AdWords Fundamentals
      • Start AdWords Intro
      • Start Ad Rank
      • Start Landing Pages
      • Landing Page Examples
      • Start Campaign & Ad Group Fundamentals
    • Targeting and Bidding
      • Language Targeting
      • Location Targeting
      • Language Targeting
      • Bidding
      • Budgeting
      • Bidding
      • Start Dates
      • Audiences
      • dding Conversion Tracking
      • Sitelinks
      • Call Out Extensions
      • Additional Settings
    • Creating Ad Groups, Ads & Adding Keywords
      • Creating Ad Groups
      • Creating & Writing Ads
      • Creating And Writing Ads
      • Adding Keywords
      • Keyword Match Types
      • Adding Keywords & Keyword Match Types
      • Adding Negative Keywords
      • Dynamic Keyword Insertion
      • Campaign Confirmation
    • AdWords Strategies & Research Tools
      • Competitive Research
      • Start Google Keyword Planner
      • Using Google Analytics for Keyword Research
    • Optimization
      • Optimization Overview
      • Optimization Campaign Settings
      • Optimization Through A/B Testing
      • Optimizing with Ad Extensions
      • Optimization Click Through Rates
      • Optimizing with Negative Keywords
    • Display and Remarketing
      • Start Intro into Display Campaigns
      • Display Campaigns
      • Start Intro into Remarketing
      • Remarketing
  • Google Adsense
    • What is Google AdSense?
    • How much money can you make with Google AdSense?
    • How does Google choose which advertisements to display?
    • What’s the best way to make money with Google AdSense?
    • How to build a website for Google AdSense
    • How to join AdSense
    • Google AdSense Tips and Tricks
    • Why aren’t my websites making lots of money with AdSense?

SOCIAL MEDIA OPTIMIZATION(SMO) & SOCIAL MEDIA MAREKTING(SMM)

  • FACEBOOK
  • TWITTER
  • GOOGLE +
  • LINKEDIN
  • INSTAGRAM
  • YOUTUBE
  • PINTEREST
  • QUORA
  • SlideShare
  • Social Media Management Tools
  • ADVANCED DIGITAL MARKETING
    • EMAIL MARKETING with HTML and XML Newsletters
    • INBOUND MARKETING
    • ONLINE REPUTATION MARKETING
    • AFFILIATE MARKETING
    • YOUTUBE VIDEO MARKETING
    • MOBILE MARKETING
    • VIDEO EDITING SOFTWARES: CROP, TRIM, ADD AUDIO, WATERMARK AND SO ON.
    • ONLINE DISPLAY ADVERTISING
    • CONTENT MARKETING
    • ECOMMERCE MARKETING
    • DFA
    • DFP
    • PAY PER CLICK
    • TOOLS: ALEXA, MOZ, PINTEREST……….
    • FREELANCING GUIDANCE
    • RESUME PREPARATION GUIDANCE
    • INTERVIEW TIPS AND TRICKS
    • MOCK INTERVIEWS
    • WORKING ON LIVE PROJECT

    ADOBE PHOTOSHOP LATEST VERSION

    • Software Installation
    • Types of Images
    • Types of resolution
    • Introduction to Photoshop
    • Raster and Vector Graphics
    • Overview of Workspace
    • Color Modes
    • Tools
      • Selection tools
      • Crop & Slice tools
      • Retouching Tools
      • Painting tools
      • Drawing Tools
      • Type Tools
      • Navigation tools
      • Annotation Tools
      • Measurement Tools
      • Tools using option Bar
      • Rulers, Grids and Guides
    • Layers
      • Layer Basics
      • Grouping and Link Layers
      • Layer Effects and Style
      • Smart Objects
      • Smart Filters
      • Blending Modes
    • Masking Concepts
      • Layer Mask
      • Vector Mask
      • Create Clipping Mask
    • Filters
      • Filter Basics
      • Filter Effects
      • Lighting Filters
      • Customized Filter Effects
    • Actions
    • Creating Animated Gif files
    • Designing different styles of Menu Bars
    • Design Logos & Banners
    • Design Buttons & Icons
    • Design a Web Layouts
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